Lv Qizhen
FOUNDER
Lv Qizhen founded Feiyuehui Jewelry with a long-standing focus on natural jadeite, private client service, and the selection of high-quality jadeite pieces for collectors and discerning clients.
FEIYUEHUI JEWELRY
The Maison Behind
Collector-Grade Jadeite
Founded by Lv Qizhen, with Maggie Sun leading its international direction, Feiyuehui Jewelry presents natural jadeite through rarity, restraint, craftsmanship, and Eastern refinement.
Founder & Co-founder
Maggie Sun
CO-FOUNDER & HEAD OF INTERNATIONAL
Maggie Sun is Co-founder and Head of International at Feiyuehui Jewelry, overseeing international communication, private client relations, Feiyuehui Studios, and the brand’s global jadeite education initiatives.
Her work focuses on presenting collector-grade natural jadeite to a global audience through refined storytelling, private advisory, and a clearer language for jadeite high jewelry.
中文 · 品牌与人物
翡月荟珠宝
收藏级翡翠背后的品牌世界
翡月荟珠宝由吕其蓁创立，并由孙明钰 Maggie Sun 共同参与国际品牌体系建设。品牌以天然翡翠为核心，通过稀有性、克制审美、工艺与东方精致感，呈现收藏级翡翠珠宝。
吕其蓁
创始人
吕其蓁创立翡月荟珠宝，长期专注天然翡翠、高端客户服务，以及面向收藏者和高端客户的优质翡翠甄选。
孙明钰 Maggie Sun
联合创始人兼海外负责人
孙明钰是翡月荟珠宝联合创始人兼海外负责人，负责品牌国际传播、海外客户关系、Feiyuehui Studios 内容体系，以及品牌全球翡翠教育项目。
她的工作重点是通过高级叙事、私人顾问服务，以及更清晰的高端翡翠价值语言，将收藏级天然翡翠呈现给国际客户。
FEIYUEHUI · SHENZHEN
The Shenzhen Maison
Feiyuehui’s Shenzhen space is conceived for a closer encounter with jadeite.
Collector-grade pieces are presented in an environment designed for unhurried viewing, where color, translucency, proportion and material presence can be considered at close range.
Rather than separating the jewel from the way it is experienced, the Maison brings together material, presentation and private client service within one setting.
THE PRIVATE EXPERIENCE
A Closer Way of Seeing
Jadeite changes with distance, angle and light.
In person, details that are difficult to reduce to a single image become more legible: the relationship between color and translucency, the depth of a cabochon, the continuity of a bangle, the balance of a matched suite, and the way a finished piece responds as the viewing angle changes.
The Shenzhen Maison is therefore not simply a point of display. It is a setting for material judgment — a place to look slowly, compare carefully and understand an individual piece beyond the screen.
Shenzhen MixC · Level 3
Luohu District · Shenzhen, China