FEIYUEHUI JEWELRY · MAISON

Company Press

The house, seen through its public history.

Brand history

Historical reporting on the house and its collaborations. Original titles, publication dates and source credits are retained.

English introductions are written by Feiyuehui Jewelry. Original Chinese titles and source attributions are retained below.

  • 中国翡翠杂志 · 搜狐号

    Online publication ·

    Carina Lau and Feiyuehui: shaping a jadeite house

    Original title封面人物 | 刘嘉玲携手翡月荟显东方韵致 翡翠品牌塑造的新探索

    This cover feature explores Feiyuehui’s development through transparent pricing, moon-inspired design and its collaboration with Carina Lau at the time. It presents the thinking of founder Lv Qizhen, identified in the original as Lv Aiqiong, and considers how material, design and communication shape the house’s identity.

    Published by the 中国翡翠杂志 account on Sohu; labelled as a February 2022 cover feature. The date shown here is the online publication date.

    Read the original · Chinese Read the English editorial summary
    中文 · 导读与来源

    这篇封面专题从透明定价、以月为灵感的设计，以及品牌当时与刘嘉玲的合作，探讨翡月荟的发展。文章呈现创始人吕其蓁（原报道姓名为吕爱琼）的品牌思考，并讨论材质、设计与传播如何共同塑造品牌特色。

    由“中国翡翠杂志”搜狐号发布，页面标注为 2022 年二月刊封面专题。此处日期为网页发布日期，不等同于纸刊发行日。

IN CONTEXT

Company & Brand Coverage

Selected reporting on the brand’s development and its place in the jewelry industry.

Industry coverage 22 May 2026

China Trade News · 中国贸易报

Feiyuehui in Yaok Institute’s 2026 brand study

China Trade News reproduces Yaok Institute’s 2026 jewelry brand table. Feiyuehui appears in row 31, in the study’s “high-end brand” category, with a score of 63. The entry records the study’s assessment of the brand.

The linked article is an industry overview. Feiyuehui’s entry appears in the appendix under the study’s “high-end brand” category.

Brand entry in the source

翡月荟 · 中国内地 · 高端品牌 · 63

Appendix · row 31 in the published table

View Feiyuehui’s entry · row 31 (opens in a new tab)
中文 · 报道导读

原文标题：全球首个珠宝奢侈品化指数今日发布 中国品牌正式迈入国际奢侈品牌行列

中国贸易报转载了要客研究院 2026 年珠宝品牌研究的榜单。翡月荟位于表格第 31 行，类别为该研究中的“高端品牌”，得分 63 分；这是该研究对品牌的评估记录。

文章为行业综述，原标题中的“国际奢侈品牌”并非指翡月荟。翡月荟出现在附录第 31 行，列为该研究中的“高端品牌”。链接尝试定位至翡月荟所在行，未自动定位时可按上述位置查看。

Brand history 3 December 2021

CBNData · 第一财经商业数据中心

Carina Lau and Feiyuehui: a 2021 announcement

CBNData’s weekly endorsement roundup records Carina Lau’s appointment as Feiyuehui’s brand ambassador on 28 November 2021. The item provides a dated reference for this chapter in the brand’s public history.

A historical item in CBNData’s jewelry and watches section, published on 3 December 2021. The link leads to the Carina Lau × Feiyuehui item within the weekly roundup.

Brand entry in the source

刘嘉玲×翡月荟

Jewelry & watches · Carina Lau × Feiyuehui

Read the Carina Lau × Feiyuehui item (opens in a new tab)
中文 · 报道导读

刘嘉玲 × 翡月荟：2021 年品牌代言记录

CBNData 的明星代言周报记载，刘嘉玲于 2021 年 11 月 28 日成为翡月荟品牌代言人。这则简讯为品牌当时的对外传播提供了有日期依据的记录。

链接定位至原文“珠宝手表品类”下的“刘嘉玲×翡月荟”段落。这是 2021 年 12 月 3 日发布的代言周报中的品牌简讯，记录的是 2021 年合作。

原文整篇周报标题：苏炳添拿下今年第九个代言，龚俊获高奢品牌青睐