FEIYUEHUI JEWELRY · MAISON
Material, Judgment & Design
An approach shaped by the character of jadeite.
The House
Established in 2014, Feiyuehui Jewelry specializes in natural jadeite, presenting fine jadeite jewelry and individually selected collector-grade works. Founded by Lv Qizhen, with co-founder and Head of International Maggie Sun leading its international direction, the maison combines material expertise, private client service and a considered aesthetic.
Material & Design
Professional judgment guides each selection. Color, translucency, texture and structure, thickness and proportion, integrity and craftsmanship are considered together. For paired stones and suites, consistency and the relationship between the elements are equally important. The aim is a finished piece that expresses the character of its material with balance and clarity.
A Private Perspective
The online catalog presents fine jewelry and other selected pieces, while High Jewelry offers an independent presentation of rare works for private consultation. From its Shenzhen boutique to Feiyuehui Studios, the maison brings together personal service, jadeite knowledge and visual storytelling to make its approach to selection and design more accessible.
Company Profile
Feiyuehui Jewelry (翡月荟) is the jadeite jewelry brand of Shenzhen Xiyue Jewelry Co., Ltd. (深圳市禧月珠宝有限公司). Established in 2014 by Lv Qizhen, the brand brings together natural jadeite selection, jewelry design and private client service in Shenzhen. Its work considers the character of each material, the balance of a finished piece and the way it is worn.
中文 · 品牌理念与公司介绍
翡月荟珠宝创立于2014年，专注天然翡翠，呈现精品翡翠珠宝及经细致甄选的收藏级作品。品牌由吕其蓁创立，联合创始人兼海外负责人孙明钰 Maggie Sun 负责国际品牌方向，将材质专业、私人客户服务与审美判断相结合。
专业判断是每一次甄选的基础。品牌综合考量颜色、透明度、质地与结构、厚度与比例、完整性及工艺；对于成对宝石与套装，也重视彼此的匹配和整体关系，让材质的独特气质在协调、清晰的设计中得到表达。
官网商品目录呈现精品珠宝与其他精选作品，High Jewelry 则独立展示珍稀高级珠宝，提供针对具体作品的私人咨询。从深圳精品店到 Feiyuehui Studios，品牌以私人服务、翡翠知识及影像内容，分享对材质甄选与珠宝审美的理解。
公司介绍
翡月荟珠宝是深圳市禧月珠宝有限公司旗下的翡翠珠宝品牌。品牌由吕其蓁于 2014 年创立，立足深圳，结合天然翡翠甄选、珠宝设计与私人客户服务，关注每一份材质的特点、成品的整体比例以及佩戴时的呈现。