FEIYUEHUI JEWELRY · MAISON
Two distinct roles. One shared commitment to jadeite.
FOUNDER
Lv Qizhen founded Feiyuehui Jewelry with a long-standing focus on natural jadeite, private client service, and the selection of high-quality jadeite pieces for collectors and discerning clients.
Lv Qizhen (吕其蓁) is the founder’s current public name. Earlier Chinese-language coverage identifies her as 吕爱琼 (Lv Aiqiong); both names refer to the same person.
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Co-Founder, Feiyuehui Jewelry
Sun Mingyu (孙明钰), also known as Maggie Sun, creates and produces Feiyuehui Studios, from original content and editing to the finished work.
Maggie Sun is Co-founder and Head of International at Feiyuehui Jewelry, overseeing international communication, private client relations, Feiyuehui Studios, and the brand’s global jadeite education initiatives.
Her work focuses on presenting collector-grade natural jadeite to a global audience through refined storytelling, private advisory, and a clearer language for jadeite high jewelry.
创始人
吕其蓁创立翡月荟珠宝，长期专注天然翡翠、高端客户服务，以及面向收藏者和高端客户的优质翡翠甄选。
吕其蓁（Lv Qizhen）为创始人现用姓名；历史报道中的吕爱琼（Lv Aiqiong）与她为同一人。历史报道保留原姓名。
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联合创始人兼海外负责人
孙明钰是翡月荟珠宝联合创始人兼海外负责人，负责品牌国际传播、海外客户关系、Feiyuehui Studios 内容体系，以及品牌全球翡翠教育项目。
她的工作重点是通过高级叙事、私人顾问服务，以及更清晰的高端翡翠价值语言，将收藏级天然翡翠呈现给国际客户。